DataSlush Marketing Analytics Case Study

[Case Study]                                               Data-Driven Ad Targeting: Optimizing Spends and Increasing Conversions

Marlo Beauty Supply is a long-established leader in the distribution of professional beauty products, including hair, nail, and spa supplies based out of US. They wanted to improve ad targeting and therefore, increasing conversions and delivering maximum ROI of the ad spend.  


We devised a solution and helped them solve this advertising challenge so that their ads reach the intended audience and filter the website traffic.


Download this case study to learn how team DataSlush helped the customer to :

  • Optimize Ad Spend
  • Improve Ad Targeting
  • 5% Increase in Conversion Rate





Technology Stack We Used

DataSlush looker studio
DataSlush Google Analytics Marketing Analytics
dataslush meta ads marketing analytics
DataSlush google tag manager marketing analytics

Customer Testimonial

dataslush customer testimonial

“We truly appreciate the expertise of Collideascope and DataSlush in refining our ad targeting strategy. Collideascope’s Meta Ads management, combined with DataSlush’s datadriven approach, helped us validate our audience in real time, ensuring our ads reached licensed professionals. With 81% accuracy and a 5% boost in conversions, their seamless execution through Google Tag Manager and GA4 provided invaluable insights. Their strategic thinking and precision made a significant impact, optimizing our ad spend and driving better results.” - Katie Harrington, Director of Digital Marketing, Marlo Beauty Supply

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